Angela Browning Fickess

Senior Ecommerce Manager - Food & Beverage @Worldpantry.Com

San Francisco, CA, US

Responsible for double-digits revenue growth for clients’ ecommerce sites, both B2C and B2B, through strategic eCommerce initiatives for brands like: Tootsie Roll, Goya Foods, Harvest Snaps, and Loacker.• Spearhead the launch of new eCommerce partners on the Shopify platform, ensuring smooth integration and operational success. Approximately three new eCommerce sites per year.• Oversee the successful launch and assist with ongoing optimization of third-party marketplace presence on Amazon and Walmart.com, working to expand brand visibility and sales• Analyze store data with the goal of recommending and implementing business-building initiatives.• Using a test and learn approach - develop, implement, and measure marketing plans for each client, continually optimizing plans to hit sales and profit targets. • Responsible for strategy and management of key marketing channels - email, SMS, paid search, SEO and social media.• Establish strong relationships with brand partners by providing leadership and guidance on all aspects of their online stores. Work hand-in-hand with partners to generate and advance store initiatives and growth.• Work with brands to ensure success of special brand projects, such as new product launches, global brand campaigns, and loyalty programs.• Build strong relationships with internal teams, including senior management, engineering, operations, purchasing, and customer service, to ensure seamless execution of eCommerce initiatives.• Lead and mentor marketing team members, providing guidance and support to help achieve their professional potential and contribute to the overall success of the business.• Maintain strong knowledge of ecommerce and digital marketing trends. Leverage knowledge to investigate, recommend, and implement solutions that achieve store goals.

Park University

Bachelor of Science in Marketing Management, Marketing Management