Angela Bilog Appleton
Associate Director, Marketing @Sundance Institute
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WORK HISTORY
Associate Director, Marketing @Sundance Institute
Los Angeles, CA, US
Leading festival marketing strategy and campaigns to drive attendance, revenue, and brand loyalty- Oversee content creation for digital products such as the online festival platform and mobile app- Introduced performance marketing and digital marketing, implementing data analytics, revenue attribution and targeted/segmented outreach- Key stakeholder in creating and executing the first-ever virtual edition of the festival in 2021, which was named a 2022 Webby Honoree- Marketing lead for international festivals in London, Taipei, Jakarta, and Mexico City.
EDUCATION
92nd Street Y, New York, NY
Ballet, Ceramics, Watercolor Painting, Drawing
Holy Family High School
Valedictorian
New York University
summa cum laude, Bachelor of Science - BS, Media, Culture and Communication
University of California, Berkeley
Post-Baccalaureate, Psychology and Counseling
SKILLS
ABOUT ANGELA BILOG APPLETON
Associate Director, Marketing at Sundance
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