Angela Frank

About Angela Frank

a lot of wellness brands hit the same wall around $5M in ad spend.CAC starts climbing. the playbook that got you here stops working. and everyone says \'this is just what happens when you scale.\'except it\'s not.I\'ve spent the past decade building growth teams and scaling revenue for wellness brands across telehealth, eCommerce, DME, nutrition, and aesthetics. over $60M generated. brands like 23andMe, Bobbie, Lemonaid Health, and Total Body Experts prove this market is growing—but profitable scale is the bottleneck most teams can\'t crack.here\'s what I see all the time ↓teams scale from $2M to $5M in spend, and CAC creeps up 30-50%. they assume it\'s inevitable. creative gets blamed. more budget gets thrown at the same channels. but the real issue is strategic: the media mix hasn\'t been reevaluated, the playbook hasn\'t evolved, and blended CAC is hiding what\'s actually driving growth.when you rely on a single blended number, you lose visibility into which channels are doing the real work. you can\'t make confident decisions about where to invest more or pull back. scaling becomes a guessing game instead of a repeatable system.that\'s where I come in.I help wellness brand executives answer questions like:→ Where should we focus our marketing efforts to hit growth targets without burning cash?→ How do we reduce CAC while scaling ad spend past $5M?→ How do we generate dependable leads for our sales team when volume and efficiency both matter?my approach is marketing ecosystems—interconnected systems that create compounding growth while costing less than isolated channel tactics. instead of pushing harder on the same levers, we update the strategy as your business grows. channel-specific CAC visibility. marginal returns allocation. data-driven reallocation based on what\'s working now, not what worked 6 months ago.results:→ scaled brands from $2M to $10M+ in ad spend while reducing CAC 20-35%→ helped teams move from reactive agency relationships to proactive, strategy-led growth→ generated over $60M for wellness brands by building systems that work at scaleI also host a podcast that\'s helped hundreds of entrepreneurs grow their brands, and I live the lifestyle—which is why I love helping health & wellness companies scale the right way.if you\'re a VP Marketing or CEO at a Series A-B wellness brand, you\'ve hit $2M-5M in ad spend, and CAC is climbing faster than revenue, let\'s talk.DM me to get your growth questions answered and learn how I typically structure fractional CMO engagements.

Experience

1. Chief Growth Officer (Fractional)

   Stealth Startup

   Feb 2025 — Present

Education

• University of Minnesota

  Bachelor of Science - BS, Business Psychology

Skills

• Science
• Research
• Teamwork
• Leadership
• Microsoft Office
• Microsoft Excel
• Microsoft Word
• Powerpoint
• Customer Service
• Team Leadership
• Filemaker Pro
• Mathematics
• Visual Basic
• Spss
• Google Docs