Angela Baidoo
Senior Fashion Editor @The Impression
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WORK HISTORY
Senior Fashion Editor @The Impression
Collaborating on fashion editorial story planning with the Editor-in-Chief to develop comprehensive coverage of the fashion industry-at-large.• Analysing evolving fashion trends, runway, retail, and digital innovation into written fashion features and industry insights.• Representing The Impression at industry events and seasonal fashion weeks, covering show reviews and social media content creation.• Editing fashion features and industry insights, optimised for SEO.• Fully experienced on CMS platform WordPress, sourcing multi-media images, and creating compelling layouts which increase session time.• Contributing to quarterly digital strategies to solidify the platform as an authority on marketing and fashion industry insights, driving traffic, customer engagement and revenue via subscriptions.
EDUCATION
Sir George Monoux College
A Level's, Art and Design, English Literature, Information Technology
London College of Fashion, University of the Arts London
Higher National Diploma - Designer/Pattern Cutter, Womenswear
London College of Fashion, University of the Arts London
Foundation in Art & Design, Art & Design
London College of Fashion, University of the Arts London
Bachelor of Arts (BA), Product Design and Development for the Fashion Industry
ABOUT ANGELA BAIDOO
The art of being able to predict what will come next - as the world shifts at its current frenetic pace - can be as simple or complex as connecting the dots. Analysing consumer behaviour + tracking cultural cues + tapping into change makers is a tried-and-tested method, which can be used to help answer the question of what will come next. Global, local, social, connected, generational, hybrid, science, indoors, out & proud, innovation, investment. Analysis and observation with the freedom to trust my instincts are part of my everyday practice and is the foundation that I use to approach my creative work.
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