Angela Arce
Product Marketing Specialist @Transoft Solutions Inc.
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WORK HISTORY
Product Marketing Specialist @Transoft Solutions Inc.
EDUCATION
BCIT School of Business + Media
Associate Certificate, Marketing Management - Customer Relationship Marketing
Universitat de Barcelona
Master's degree, Marketing Management and Sales Direction
SELC Career College
Business, Management, Marketing, and Related Support Services
BSGroup
Certificate, Project Management
Universidad Icesi
International Marketing and Advertising, Marketing strategies, Market research, Trade marketing, Development of new products
Universidad Icesi
Industrial Engineer, calidad en los procesos de producción, logistica
SKILLS
ABOUT ANGELA ARCE
I’m a strategic and creative bilingual (English/Spanish) marketing and communications professional with over a decade of B2B experience. With a Master’s in Marketing & Sales and a background in Industrial Engineering, I bring a rare blend of analytical thinking, customer empathy, and creative storytelling to every role.My work spans marketing strategy, proposal and content development, brand messaging, and stakeholder communications. I’ve led multi-channel campaigns, crafted winning proposals, and supported business growth across industries—from AEC, tech, and manufacturing to logistics and professional services across North and Latin America.I support both business development and retention—from managing social media and email campaigns to leading proposal development and streamlining internal workflows. I help subject-matter experts turn complex, technical information into clear, compelling messaging that resonates with clients and drives engagement across the buyer journey.I thrive in fast-paced, collaborative environments where cross-functional teams come together to make an impact. I’ve worked closely with sales, engineering, and product teams to ensure alignment between brand voice, customer needs, and business goals.I’m open to opportunities with companies that value collaboration, purpose-driven work, and aren’t afraid to challenge the “we’ve always done it this way” mindset—where I can help simplify complexity, improve customer experience, and build content and processes that fuel long-term growth.Some Tools & Skills:Microsoft 365 | Adobe Creative Suite (Photoshop, Illustrator, InDesign)| CRMs (Hubspot, Salesforce, Microsoft Dynamics)| Deltek Solutions (Ajera, PIM)| SAP ERP | Marketing Automation (Mailchimp, Marketo, Hootsuite, Loomly)| Project Management (Asana, Monday, MS Project)
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