Angela Samartano
Account Manager @Mmgy Wagstaff
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WORK HISTORY
Account Manager @Mmgy Wagstaff
Spearheading client-facing strategy development and execution as the lead on social media accounts and projects for clients ranging from major non-profits to luxury hotels and restaurants. • Execution of strategic direction includes specialized areas such as channel launches, content creation, community management, media pitching, copywriting, event marketing, influencer marketing, paid social, etc. • Developing and overseeing analytics dashboards to measure brand performance, including data for website traffic, social media, sales, etc, and developing benchmarks and KPIs for measuring success. • Leads client meetings, actively participates in new business proposal development and presentations, and manages a team of coordinators and associates. • Creating, leading, and executing comprehensive brand and marketing plans for existing and new business ventures; leading all client-facing marketing activities. • Creating and maintaining relationships with clients to better understand and achieve goals/KPIs.
EDUCATION
Fashion Institute of Technology
Bachelor of Applied Science (BASc), Advertising & Marketing Communications
ABOUT ANGELA SAMARTANO
Angela Samartano has dedicated her career to the ever-changing social media marketing world, with a focus on the hospitality and music industries. Always staying in tune with the latest marketing trends, Angela is adaptable, solution-oriented, and resourceful - having worked in a range of positions including blog owner, music publicist, digital strategist, social media manager, lead account manager, and entrepreneur. She has excellent communication skills and possesses a creative, strategic outlook with the ability to ideate and execute effective marketing campaigns. At MMGY Wagstaff, Angela has gained experience in launching new social channels for restaurant and hotel openings from conceptualization to execution. She currently spearheads social media strategy and influencer marketing for the James Beard Foundation, and properties including Viceroy Santa Monica, VEA Newport Beach (Marriott), The Godfrey Hotel Hollywood, and more. This includes monthly reporting and analysis of data to inform strategic approaches, creative campaign ideation and implementation, and beyond. Angela led the social strategy and event-day execution for the 2022 James Beard Awards in Chicago, providing live red-carpet coverage during the pre-show and rollout of live-stream winner announcements. Through her tenures at Red Light Management and International Culinary Center, she was directly responsible for elevating client accounts to new social milestones – most notably Tiësto’s 20-million fan mark on Facebook and Musical Freedom (record label) reaching subscribers on YouTube. Angela’s experiences throughout this time ranged from traveling as an on-site artist liaison for social media content creation and activations at major music festivals to coordinating a multi-day culinary-focused conference.
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