Angela Lyda
VP, Growth Marketing @DistroKid
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WORK HISTORY
VP, Growth Marketing @DistroKid
US
Leading the charge in scaling customer acquisition, retention, and engagement for one of the world\'s largest independent music distribution platforms. Through data-driven strategies—spanning performance marketing, lifecycle, influencers, and partnerships—we’re empowering millions of artists worldwide to share their music effortlessly.
EDUCATION
University of Minnesota
Bachelor of Arts, Speech and Hearing Science; Twin Cities
SKILLS
ABOUT ANGELA LYDA
With over 20 years of experience, I am a growth marketer who is passionate about developing, testing, and scaling best-in-class practices to drive user acquisition, retention, and revenue. I have a strong background in performance marketing, A/B testing, and analytics, and I enjoy working with cross-functional teams to deliver impactful results. I work with the teams on overall execution, auditing existing success measurement and optimizing it to achieve dual brand and ROAS goals. I also help to re-shape brand response creative grounded in what works. I use data-driven insights and experimentation to identify and scale the most effective strategies and tactics. Some of my achievements include increasing user base by 40%, improving conversion rate by 50%, and reducing cost per acquisition by 10%.
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