Angela Leng
Senior Strategy & Marketing Leader
- Role
- Sr Director of Strategic Marketing, Clutches & Brakes Division at Regal Rexnord
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Angela Leng
Strategic Marketing leader with 15+ years of experience driving enterprise growth through…
Experience
Sr Director of Strategic Marketing, Clutches & Brakes Division
Jul 2023 — Present
Drive strategic growth and Marketing for the combined ~$700M RRX and legacy Altra clutch and brake businesses. Develop the go-to-market strategy and lead the strategic plan process in coordination with division leadership.Lead a data intelligence and market research team who provides data support for business health monitoring, product line simplification, 80/20 analysis, lead / target account identification and market opportunity & competitive analysis. Plan and implement integrated marketing campaigns & activities to support growth objectives and new product development to build brand awareness, generate leads, accelerate pipeline opportunities, and generate revenue.Led the commercial integration efforts as a member of the core RRX / Altra integration team focusing on employee communications, marketing, and product management (pre and post close).
Education
Michigan State University
Bachelor of Science (BS)
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
Stockholm School of Economics
International Business
Skills
- Key Account Development
- Sales Planning
- Product Management
- Strategic Planning
- Market Research
- Product Development
- Key Account Management
- Project Management
- Industrial Automation
- Cross Functional Team Mgt
- Sales Management
- Product Marketing
- Employee Training
- Sales Growth
- Strategic Thinking
- Market Segmentation
- Marketing Communications
- Continuous Improvement
- Marketing Strategy
- Marketing Management
- Market Analysis
- Sales
- B2b Marketing Strategy
- Mechnical Power Transmission
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