Angela Koltz
Digital Marketing Leader | Results-Driven Strategist | Creative Brand Advocate
- Role
- Digital Marketing Manager at KI
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Angela Koltz
Journalist by trade. Storyteller at heart. Digital strategist by passion. My career began with a love for crafting narratives, and while I’ll always believe in the power of a great story, I’ve evolved into a marketer who thrives on measurable results. Today, I combine creativity with analytics to build impactful marketing campaigns that connect with audiences and drive data-driven decisions.Whether it’s leading digital transformations, crafting brand strategies, or mentoring high-performing teams, I bring a unique blend of storytelling and strategic insight to every project. I believe that behind every successful campaign is a balance of art and science—a compelling message supported by actionable insights.Highlights of my work include:• Leading multi-channel marketing initiatives that deliver engagement and measurable ROI.• Creating cohesive, brand-driven content strategies that resonate across platforms.• Redesigning websites to enhance user experiences, boost SEO performance, and grow conversions.• Aligning marketing automation with CRM tools to improve lead generation and foster stronger sales connections.• Fostering collaboration and mentoring teams to reach new heights of innovation and efficiency.At my core, I’m driven by curiosity and a desire to make meaningful connections—between brands and their audiences, creativity and strategy, and data and decision-making. I don’t just aim for growth; I aim for growth with purpose.Let’s connect to explore how we can craft stories, strategies, and solutions that make an impact!
Experience
Digital Marketing Manager
Apr 2022 — Present · Green Bay, WI, US
Directed multi-channel digital marketing across websites, social media, email, advertising, and PR, achieving sustainable growth.• Optimized websites with enhanced UI/UX, SEO/SEM, and managed CMS for better engagement and conversions.• Oversaw 18 social media channels, driving engagement and aligning content with brand priorities.• Integrated email, social media, and advertising strategies to support campaigns, lead generation, and ABM.• Expanded ad programs with advanced targeting, boosting brand awareness and managing seven-figure budgets.• Led PR efforts, securing earned media through strategic relationships, op-eds, and interviews.• Developed digital strategies for large events, ensuring brand consistency and high audience engagement.• Collaborated across teams to advance brand initiatives, ensuring adherence to standards and identifying growth opportunities.• Analyzed KPIs to provide insights, streamline processes, and mentor a high-performing team of digital specialists.
Education
University of Wisconsin-Madison
Bachelor of Science - BS, Life Sciences Communication / Agricultural Journalism / Business Concentration
2003 — 2007
Ashford University
Master of Business Administration - MBA, Marketing Emphasis
2016 — 2019
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