Angela Cruz Ledford

Director of Communications and Public Relations @The Palm Beaches

West Palm Beach, FL, US

Spearheaded strategic public relations and communications initiatives, elevating the visibility of The Palm Beaches as a premier travel destination across national and international markets.Developed and executed comprehensive communication plans, resulting in a significant increase in earned media coverage and positive brand perception.Strengthened relationships with top-tier media outlets, journalists, and influencers, securing high-quality features in major publications to drive tourism growth.Directed crisis communication strategies, ensuring brand reputation was effectively managed and safeguarded during critical situations.Collaborated with cross-functional teams and key stakeholders to align messaging with organizational objectives and deliver cohesive campaigns.Oversaw content development for press materials, media events, and thought leadership opportunities, ensuring brand consistency and engagement.Leveraged analytics and data-driven insights to optimize PR strategies and measure the impact of campaigns on audience reach and sentiment.Positioned The Palm Beaches as a leader in the tourism industry through innovative campaigns like \"The Palm Beaches Collection.\"

University of Louisiana Monroe

BA, BS, Spanish, General Studies