Angela Carrales

About Angela Carrales

Global Business Executive, transformation expert and experienced Board Member, with the powerful combination of international perspective, strategic vision, and financial and operational acumen. Consistent track record of delivering on commitments. Trusted advisor to and partner of top management and boards of directors, valued for passion to drive revenue and reduce costs for the most difficult business challenges. Innovative and creative problem-solver, with a track record of turning around businesses, growing companies and delivering results. Award-winning change-management expert, relentless in achieving goals by offering analysis, and developing and launching necessary initiatives. Caring manager of successful teams, who leads by example with a strong work ethic; motivates and empowers others to make a visible impact on customers in the fast-paced retail environment. Strong communicator who clearly explains complex issues across a wide spectrum of employees; called upon to represent company as an in-house speaker, conference presenter and liaison to industry leadership groups. Embraces new challenges and technologies to refocus and re-energize business. Experienced Member of Boards of Directors. Bilingual in English and Spanish.

Experience

1. Senior Experience Strategist

   RAPP

   Jul 2025 — Present · Irving, TX, US

   Led the creative brief development for PNC Bank’s debit and checking accounts, enhancing acquisition and onboarding strategies. • Conducted comprehensive performance analysis and competitive assessments to inform strategic recommendations. • Fostered strong cross-functional collaboration with Account Management, Creative, and Project Management teams, ensuring alignment with client goals.

Education

• The University of Texas at Austin

  Master of Business Administration - MBA, Marketing

  1987 — 1989

• The University of Texas at Austin

  Bachelor of Business Administration - BBA

  1984 — 1987

Skills

• Strategy
• Digital Marketing
• Competitive Analysis
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising
• Consumer Insights
• Marketing
• Marketing Research
• Strategic Planning
• Marketing Communications
• Budgets
• Direct Mail
• Food & Beverage
• Customer Retention
• Customer Service
• Customer Insight
• Retail
• Direct Marketing
• Product Marketing
• Management
• Public Relations
• Customer Acquisition
• Digital Signage
• Online Advertising
• Integrated Marketing
• Marketing Management
• Email Marketing
• Market Research
• Recruiting
• Social Media
• Hispanic Marketing
• Market Planning
• Foodservice
• Budgeting