Angel Sauceda

Regional Communications Director, Los Angeles Region

Role
Regional Communications Director at American Red Cross
Location
Palmdale, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Angel Sauceda

Results-oriented communications leader with 7+ years of experience driving B2C marketing strategies, direct response campaigns, and media engagement in high-impact, mission-driven environments. Spearheaded cross-functional initiatives to improve volunteer onboarding, disaster response communications, and social media strategy—boosting posting cadence by 80% and increasing media mentions by over 600 per quarter. Adept at managing complex projects, analyzing KPIs to pivot messaging in real time, and aligning creative direction with audience segmentation and ROI goals. Proven ability to lead with empathy, build trust across departments, and deliver measurable impact through storytelling and strategic outreach.

Experience

  1. Regional Communications Director

    American Red Cross

    Oct 2024 — Present

    Led strategic content overhaul resulting in 1,462% audience growth, 1,421% increase in impressions, and 665% increase in engagements year-over-year.Boosted media mentions by over 600 per quarter through refined messaging and proactive outreach.Increased posting cadence by 80%, enhancing visibility and engagement across social platforms.Developed and implemented disaster response communications strategies, ensuring continuity between crisis and “blue skies” messaging.Analyzed KPIs to pivot messaging in real time, aligning creative direction with audience segmentation and ROI goals.Strengthened cross-functional collaboration and volunteer onboarding processes, improving readiness and alignment with mission objectives.Managed complex, multi-channel campaigns with measurable impact, balancing creative storytelling with data-driven strategy.

Education

  • Antelope Valley College

    Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies

    2011 — 2014

  • California State University-Los Angeles

    Bachelor’s Degree, History and Entrepreneurship

    2014 — 2016

Skills

  • Quickbooks
  • Marketing
  • Sap
  • Accounts Receivable
  • Film
  • Financial Accounting
  • Corporate Events
  • Microsoft Word
  • Digital Marketing
  • Auditing
  • Adobe Creative Suite
  • Fixed Assets
  • Television
  • Payroll
  • Budgets
  • Trailers
  • Social Media
  • Powerpoint
  • Microsoft Excel
  • General Ledger
  • Microsoft Outlook
  • Invoicing
  • Outlook
  • Entertainment
  • Microsoft Office

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