Angel Salazar

About Angel Salazar

Experience using Google Ads, Google Analytics, and Social Media paid platforms. Experience managing multi-million dollar paid media budgets across multiple distinct media campaigns simultaneously. Mapping consumer behavior trends and optimizing web analytics to increase ROI. Expert in aggregating and analyzing data from various sources and reporting on performance. Programmatic campaign management in DSPs, Paid Social Platforms, and Display Media experience.I have a Bachelor\'s degree in Marketing from Grand Canyon University, where I learned the fundamentals of digital marketing, market research, and graphic design. I have also earned multiple certifications from Google and Hootsuite, demonstrating my AdWords, Analytics, and Social Marketing proficiency. I am passionate about learning new skills and technologies and always eager to take on new challenges and opportunities. My goal is to impact the community and the industry through my work positively.

Experience

1. Senior Paid Search Strategist

   Lamark

   Apr 2025 — Present

   Senior Paid Media Strategist with deep experience owning full-funnel growth across search, shopping, and paid social. I lead strategy, forecasting, testing, and performance reporting across multi-channel programs—turning messy data into clear decisions that improve revenue, lead quality, and efficiency. I’m hands-on in-platform, but I operate like a business owner: aligning budgets to goals, building scalable account structures, tightening targeting and measurement, and translating performance into executive-ready insights for stakeholders.

Education

• Grand Canyon University

  Bachelor's degree, Marketing

  2016 — 2020