Angel de Alba
Brand Marketing at L’Oréal USA
- Role
- Asst Marketing Manager - Product Management at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Angel de Alba
Brand marketing strategist passionate about crafting compelling narratives that connect with audiences and drive business results. As an omni-channel marketer, I have a proven track record of developing and executing integrated campaigns across multiple touchpoints, with a focus on increasing brand awareness, engagement, and ultimately, revenue. Adept at collaborating with cross-functional teams, ensuring projects are delivered on time and within budget. I thrive in fast-paced environments and enjoy navigating challenges and finding effective solutions. On my free time, I am an aspiring amateur boxer and love exploring the delicious foods in NYC.Contact me at: d•••••@umich.edu
Experience
Asst Marketing Manager - Product Management
Jul 2024 — Present · New York, NY, US
Created a successful 360 go-to-market launch plan for the Absolut Repair Molecular Oil, inclusive of forecast sizing, product claims and testing, positioning, distribution, multi-channel marketing (digital, media, store activations), sampling, and merchandising, resulting in $210k in incremental net sales during launch month and exceeding forecast performance by 145%• Spearheaded the development, production, and launch of the brand\'s 2025 Holiday Kits, achieving early delivery to division\'s #1 distributor, SalonCentric (a portfolio first in 2025), which resulted in +16.5% cost savings compared to 2024 and a +5% increase in YoY net sales• Supported successful launch of the division\'s first tech product, AirLight Pro, by managing SalonCentric store merchandising for pre-launch and launch activations, supporting pro and consumer media efforts, and leading asset development, ultimately driving the sale of 1,400 units and generating $500k in net sales during launch month• Manage styling category for L\'Oreal Professionnel\'s pro channel, a $2.5M business, inclusive of product launches, 1 year packaging renovation plan, phase-in and communication strategies to distributors, store merchandising, and PDP set up• Drove refills business performance, achieving a 5% net sales target for 300ml and 500ml refillable shampoos, directly contributing to the division\'s target KPI and outperforming every global market that carries the brand\'s refills• Lead SalonCentric publications and support in-store merchandising efforts for the brand, significantly enhancing product visibility and supporting sales growth. Additionally, streamlined briefing and creative processes for the brand team, reducing project turnaround times by an average of 25% and fostering more efficient collaboration
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor's degree
2019 — 2023
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