Mohammed Anfal

About Mohammed Anfal

With 8+ years of experience in performance marketing, full-funnel lead generation, and advanced CRM automation, I design and execute digital systems that convert intent into action—and action into revenue. I specialize in building end-to-end marketing automation ecosystems using Zoho One (CRM, Campaigns, Social, Flow), WhatsApp Business API, and AI tools like ChatGPT, Canva, and Pika Labs. Whether B2B or B2C, I focus on reducing manual overhead and accelerating MQL to SQL flow with smart triggers, workflows, and behavioral targeting. At Workafella, I boosted lead volume by 35% while cutting manual interventions by 70% through CRM + WhatsApp automation. At Navia Markets, I led cross-channel paid campaigns and implemented content automation—achieving a 20% uplift in ROI and lower CPL across key segments. My core strengths include: Performance Marketing (Google Ads, Meta Ads, A/B Testing, ROAS Optimization) Lead Generation Strategy (Lifecycle Funnels, Drip Sequences, Lead Scoring) 🧠 AI-First Content Automation (ChatGPT, Pika Labs, Canva) CRM Workflow Design (Zoho CRM, WhatsApp Integration, Email Journeys) Data-Driven Execution (GA4, Tag Manager, Zoho Analytics, Power BI) My approach blends creative automation + data intelligence + tech stack integration to deliver predictable growth, improve conversion quality, and drive measurable ROI across campaigns. Let’s connect if you’re scaling your funnel, looking to automate your CRM, or seeking a performance-driven digital strategy.#PerformanceMarketing #LeadGeneration #CRMautomation #ZohoExpert #MarketingAutomation #AIinMarketing #DigitalGrowth #OpenToWork

Experience

1. Digital Marketing Manager

   Workafella

   Jan 2025 — Present · Chennai, IN

   As the Digital Marketing Manager at Workafella, I led the marketing strategy across 12+ coworking centers, aligning performance marketing, automation, and content creation to drive brand visibility and qualified leads. I implemented full-scale CRM and WhatsApp automation using Zoho One Suite, reducing manual tasks by 60% and increasing lead capture by 35%.I also optimized Google and Meta Ads for CPL and ROAS, managed SEO efforts, and deployed AI-powered visuals and videos using Canva, ChatGPT, and Pika Labs—cutting content production time by 40%. I built centralized dashboards for real-time analytics and led content/social teams to boost engagement by 50%.

Education

• Jain (Deemed-to-be University)

  Master of Business Administration - MBA, AI for Business

• University of Madras

  Bachelor of Arts - BA, Arabic Language and Literature

  2011 — 2014

• University of Madras

  Master of Arts - MA, Arabic Language and Literature

  2014 — 2016

• University of Madras

  Master of Philosophy - MPhil, Arabic Language and Literature

  2016 — 2017

• St Antony's Public School

  +2, Accounting and Computer Science

  2009 — 2011