Anezka Marwa
Digital Marketing Fellow at Rational 360 | Columbia University and Trinity College Dublin Dual BA Alumna | Honors English Literature and Political Science | Harold E. Pagliaro Scholar | UWC Alumna
- Role
- Digital Marketing Fellow at Rational 360
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Anezka Marwa
Hi, I’m Anezka, a recent graduate of the Columbia University and Trinity College Dublin…
Experience
Digital Marketing Fellow
Aug 2025 — Present · Washington, DC, US
Compile weekly performance reports for a client’s paid media campaigns, tracking key metrics including reach, impressions, clicks, unique click-through rate, and average content viewing frequency to assess campaign effectiveness- Produce SEO and social listening reports analyzing sentiment, coverage, and share-of-voice- Draft ad copy and recommend creative assets tailored to specific audiences for paid media campaigns- Executed an A/B testing brief for a client’s top-performing ad by proposing alternative headlines and visuals to inform creative optimization- Conduct weekly media landscape summaries for a client, identifying current articles, assessing sentiment, and delivering topline insights on brand perception and reputational trends- Draft press releases, media pitches, and blog posts to amplify brand presence during events and secure earned media coverage- Coordinate influencer outreach and track RSVPs for events, leveraging audience metrics to inform future event planning and coordination- Proof client-facing decks, social reports, and promotional plans for consistency in voice, formatting, and messaging- Build and maintain media lists by reviewing data for accuracy and verifying roles and organizations for targeted outreach- Schedule and draft communications on behalf of senior staff, ensuring clear and timely follow-up on client deliverables and events- Design marketing emails and Instagram content in Canva to spotlight product launches and seasonal promotions; draft SMS copy to support multi-channel outreach.
Education
Trinity College Dublin
Bachelor of Arts - BA, English Literature
Columbia University
Bachelor of Arts - BA, English & Comparative Literature, Minor in Political Science
Hillcrest Secondary School
International General Certificate of Secondary Education (IGCSE)
UWC Mahindra College
International Baccalaureate
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