Anett Castle-Kristyak
Lead Campaign Manager @AXA Health
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WORK HISTORY
Lead Campaign Manager @AXA Health
EDUCATION
Oxford Brookes University
Bachelor of Arts (BA), Business Administration and Management, General
CIM | The Chartered Institute of Marketing
Professional Postgraduate Diploma, Marketing
Oxford Brookes University
Bachelor of Arts - BA
University of South Wales
Master of Science (MSc), Marketing
International Advertising Association
Diploma in Marketing Communication
ABOUT ANETT CASTLE-KRISTYAK
I’m a strategic, insight-led marketer with solid experience building narrative-led brands across EMEA. From Starbucks to Visa, Triumph to Pink Lady®, I’ve helped shape marketing that connects emotionally, performs commercially, and scales globally.I’ve led high-performing teams, built brand partnerships, and scaled marketing operations, steering cross-functional initiatives across retail, tech, and consumer sectors, both in-house and agency side.Pragmatic, curious, and collaborative, I thrive on solving complex brand challenges and turning strategy into action. I\'m also a firm believer in the power of AI to supercharge marketing, driving sharper insights, faster execution, and more meaningful customer experiences.Also: yoga enthusiast, ex financial auditor, cookbook collector, and endlessly fascinated by what makes people tick.
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