Aneri Dudhia
Performance Marketing Manager
- Role
- Performance Marketing Manager at Bajaj Life
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Aneri Dudhia
With an MBA in Media Management from Symbiosis Institute of Media and Communication, I…
Experience
Performance Marketing Manager
Jul 2023 — Present · IN
Handling 360 digital - paid channels. Grasp at Google/Bing and Facebook ads. Lead generation as a KPI and closely working with sales team to increase the sales/conversion rate from paid channels. Increase paid ROAS by 2x with adoption of CAPI and GCLID. Auditing purchase journey for increasing the efficiency of digital touch points by 3x.Synchronizing with Creative team for video content/ collab content / influencer partnerships for organic and paid growth.
Education
SM Patel institute of commerce
Bachelor of Commerce - BCom, Accounting and Finance
2013 — 2016
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration - MBA, Communication and Media Studies
2018 — 2020
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