Anelia Varela

About Anelia Varela

I\'ve been a copywriter, creative director, chief creative officer and CEO. Now I\'ve gone back to what I do best: words for brands. We\'re talking tone of voice, naming, brand stories, messaging, writing, training, coaching, and all the nooks and crannies in between.Along the way, I also wrote a book about growing up in South Africa during apartheid. It\'s called For the People and it was published by Harper Collins in 2019. Read all about it at

Experience

1. Writer and Trainer (Contract)

   Apple

   Dec 2022 — Present · NY, US

   I worked with the Change Management team at Apple to create instructor-led training, eLearning and support materials for a huge internal program that was rolled out across the entire company. And then I had a whole lot of fun running the training for teams all over the world. Back for a second contract, I’m now doing more of the same but this time as part of Apple University.

Education

• Red & Yellow Creative School of Business

  Diploma in Copywriting , Advertising

  1996 — 1997

Skills

• Integrated Marketing
• Advertising
• Typography
• Tone of Voice
• Creative Writing
• Direct Mail
• Digital Marketing
• Digital Strategy
• Digital Copywriting
• Web Content
• Creative Management
• Product Naming
• Social Media
• Brand Development
• Creative Strategy
• Copywriting
• Digital Media
• Online Advertising
• Packaging
• Content Strategy
• Corporate Communications
• Marketing Communications
• Marketing Copy
• Creative Direction