Thatikonda Vardhan
Actively Seeking for New Opportunities | Data Scientist | Java 8 | NLP | AWS | Azure | Pyspark | Apache Spark | HDFS | Hive | Hadoop | SQL | Linux |
- Role
- Senior Ai Ml Engineer at Apple
- Location
- Arlington, TX, US
- LinkedIn followers
- 500 followers
About Thatikonda Vardhan
Senior Software Engineer with 6+ years of experience in modern C++ development on Linux…
Experience
Senior Ai Ml Engineer
Jul 2024 — Present · CA, US
As a Senior AI Engineer at Apple Ads, I led the development and deployment of AI-driven marketing solutions that optimized ad targeting, increased campaign forecasting accuracy, and improved ad performance by 30%. I worked closely with clients to translate their business needs into actionable AI solutions, enabling real-time machine learning insights that enhanced customer engagement.Designed machine learning models to optimize ad targeting and personalized marketing, resulting in a 30% improvement in ad campaign performance.Developed agentic AI workflows that automated decision-making processes in marketing, reducing manual interventions by 25% and enhancing operational efficiency.Led AI workshops and presales technical discussions, demonstrating how AI solutions could drive customer success and transform marketing strategies.Worked with cross-functional teams to ensure seamless integration of AI solutions into Apple’s advertising ecosystem and improved marketing ROI.Key Skills: AI/ML, Marketing Optimization, Predictive Analytics, Real-Time ML, Customer Success, SaaS Solutions, Presales Support, Workshops, Technical Solution Design
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