Aneema Rani

About Aneema Rani

14+ years of experience driving business impact through data science, experimentation, and metric design• Expert in A/B testing, causal analysis, and input–output metric frameworks that guide product strategy and OKRs• Skilled at translating insights into executive decisions, influencing roadmaps, and fostering a data-driven culture• Proficient in data handling, manipulation, and modeling large volumes of data across cloud platforms

Experience

1. Lead Data Scientist

   Microsoft

   Nov 2019 — Present

   Built OneDrive’s Monetization Framework influencing ROI-driven investment decisions across OneDrive’s monetization strategy.• Led cross-functional data science initiatives driving insights that shaped OKRs, roadmap priorities, and user experience.• Owned large-scale analytical projects end-to-end — designing scalable telemetry pipelines, predictive models, and experimentation frameworks, while mentoring junior DS and championing data-driven culture across ODSP.• Built clustering models for behavioral cohort segmentation and freemium forecasting models to project revenue and conversion rates with high accuracy.• Conducted causal inference analyses to identify key feature drivers of OD 100 GB subscription purchase; insights directly informed feature prioritization and roadmap planning.• Led end-to-end, large-scale experimentation across OneDrive Consumer (ODSP) to driver, performance,engagement, and monetization improvements.

Education

• ICICI Manipal Academy, Bangalore

  Management, Banking and Finance

• W. P. Carey School of Business – Arizona State University

  Master of Science - MS, Business Analytics

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Technology - BTech, Computer Science

Skills

• Python
• Business Analysis
• Azureml
• Campaign Strategies
• R
• Big Data Analytics
• E-Commerce
• Customer Relationship Management (Crm)
• Retail Banking
• Microsoft Excel
• Analytics
• C
• Microsoft Office
• Spss
• Customer Service
• Management
• Sas
• Oracle Sql Developer
• Marketing Strategy
• Marketing
• Banking
• Team Management
• Crm
• Online Marketing
• Data Science
• Business Development
• Digital Marketing
• Relationship Management