Andy Wilcox
Senior Solutions Marketing Manager - Global Markets @Imprivata
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WORK HISTORY
Senior Solutions Marketing Manager - Global Markets @Imprivata
Leading the product marketing and marketing strategy to secure business growth within EMEA and APAC healthcare markets. Accountable and responsible for go-to-market strategy within existing, emerging and new markets including positioning, pricing, content creation and localisation.\\\\n\\\\nKey skills and experience include defining and executing of product marketing activity for international (EMEA, APAC) regions. Established partnerships across sales, product management, marketing, support, and professional services to enable localised, targeted strategies to support growth across regions.\\\\n\\\\nBuilt a data driven approach to evaluate and segment market opportunity across both entered and unentered markets. Using historical sales data along with key market metrics, defined accessible market, potential growth rates and trends across territories to support decision making on investment from both a sales and marketing perspective.\\\\n\\\\nLed on new product launches including engagement with early-adopter customers to understand value proposition and key benefits of solution. Developed and delivered internal training to communicate benefits to internal teams and developed customer facing content to support launches.\\\\n\\\\nAwarded SiriusDecisions Portfolio Marketing Programme of the Year in 2019 in recognition of the work undertaken to define the Product Marketing role within the international business using SiriusDecisions frameworks. Key to the success was adapting the frameworks (including RACI and GTM) to reflect the local needs and then executing on the strategy to deliver success.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Staffordshire
HND, Information Technology
SKILLS
ABOUT ANDY WILCOX
I am a commercially driven and results orientated executive with a track record (10…
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