Andy Siegel

About Andy Siegel

My little league coach told me I was more valuable to the team sitting on the bench scouting our opponent than I was on the field. And thus began a communications career innovating strategies to help teams win. From the ball fields to the television studio to digital platforms to the social space, my passion for content sharing hasn\'t changed.(Unfortunately, neither has my athletic ability) But now it\'s my turn at bat. I am honored to join TIAA - a remarkable organization looking to share its story of values-driven success with 100 years of tradition. All career and industry signs have led me to this team - one that embraces content and recognizes that big league dreams start on little league fields. And sometimes on the bench.

Experience

1. Senior Director, Associate Experience Employer Brand Strategy

   TIAA

   Jul 2021 — Present · Charlotte, NC, US

   Honored to tell the story and elevate the experience for our difference makers.* Head of Employer Brand Strategy & Solutions - responsible for leading enterprise employer brand strategy, designing and deploying our story as we bring our EVP and People Pledge to life.* Create unique experiences for associates in sync with our experience principles, ultimately helping to drive better outcomes for our clients.* Proudly partner with brand colleagues, ensuring our associate experience aligns with our brand experience.* Member of HR Culture Action Team, BRG mentorship program, on-boarding buddy program.

Education

• University of Maryland

  BA, Broadcast Journalism

  1995 — 1999