Anand Shivaraman
Business Development Associate @Salytics
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WORK HISTORY
Business Development Associate @Salytics
Toronto, ON, CA
In FY25, built $2M+ qualified sales pipeline from scratch as sole BDR in Canadian Nonprofit Salesforce market - Sourced $850K+ in near-term revenue including two $50K deals in paperwork stage and one $750K RFP opportunity - Engaged 120+ decision-makers through targeted LinkedIn, email and cold call outreach, generating 12 high-quality SQLs with active sales dialogue - Identified high-value opportunities including major RFPs through proactive account monitoring and relationship building with nonprofit technology leaders- Managed full sales cycle from lead gen to cold outreach to qualification to handoff independently in 6-12 month complex B2B sales cycles - Positioned Salytics as a ‘Trusted advisor’ around nonprofit-specific challenges (donor journey optimization, multi-system integration, reporting enhancement) rather than features, establishing trust-based relationships in a long-cycle sales environment
EDUCATION
SIES College of Management Studies
MMS/MBA, Marketing
ABOUT ANAND SHIVARAMAN
B2B Sales Professional | Salesforce Ecosystem Expert | Pipeline Builder | Solution SellerI\'m a results-driven sales professional with 2+ years of experience building multi-million dollar pipelines in competitive B2B technology markets. I specialize in consultative, solution-based selling with a focus on the Salesforce ecosystem and marketing technology.Currently, I\'m a BDR at Salytics, a Salesforce consulting partner specializing in the nonprofit sector. Over the past year, I\'ve built relationships with 120+ nonprofit leaders across the US & Canada, helping them think strategically about how Salesforce can support their missions.The results-$2M+ qualified pipeline built from scratch-$850K+ in near-term revenue sourced for Salytics- Dozens of conversations with CTOs, CIOs, and Directors of IT about digital transformationMy approach is simple:Do deep research. Ask better questions. Share value before asking for anything. Build trust, not just pipeline.What I\'m passionate about:→ Consultative selling (Not a fan of pushy sales tactics)→ Strategic prospecting (the art of finding the right person at the right time)→ Turning \"not interested\" into \"tell me more\"Always happy to talk about: Sales strategy, Tech, or why the best salespeople are really just good listeners. DM me if you want to chat.Industries: SaaS, Salesforce Ecosystem, Marketing Technology, CRM, Data Analytics, Nonprofit TechnologySkills: Enterprise Sales, Consultative Selling, Pipeline Development, C-Level Engagement, Solution Selling, Sales Strategy, CRM (Salesforce, HubSpot), Market Research, Whitespace Analysis
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