Andy Shatananda

About Andy Shatananda

Senior Account Director. Growth Strategist. Marketing Ops Enabler.I help B2B and B2C brands turn media spend into measurable business growth.15 plus years across India and global markets building performance engines that connect strategy, media, content, and revenue. Today, I focus on AI powered workflows, marketing operations, and scalable digital ecosystems.At Quantent, I lead large digital mandates across performance, social, content, and full funnel strategy. My role goes beyond campaign management. I align marketing investments with board level business outcomes.Previously part of the WPP ecosystem at Mirum. That experience shaped my approach to structured thinking, stakeholder management, and global standard execution. It also taught me one truth. Strategy means nothing without commercial impact.What I do best:• Turn fragmented digital efforts into cohesive growth systems• Bridge the gap between agency execution and business leadership• Build reporting frameworks that translate metrics into decisions• Mentor account teams to think like consultants, not coordinatorsOn LinkedIn, I share:• Real client leadership lessons• Campaign breakdowns. Wins and failures• Marketing ops frameworks• Practical AI workflows for account and performance teams• Honest takes on agency life and leadershipIf you lead marketing, manage clients, or scale a business, you will find practical, field tested insights here.Let’s connect.

Experience

1. Senior Account Director

   Quantent

   Oct 2025 — Present · Mumbai, IN

   As Senior Account Director, I lead the Account Management and Client Strategy vertical at Quantent. I drive digital transformation through AI-powered workflow automation, data-driven marketing, and integrated content ecosystems.My focus lies in building end-to-end brand experiences across digital touchpoints. This includes content strategy, social media marketing, video production, YouTube channel growth, and AR-led storytelling.Key mandates include:Spearheading AI and automation-driven campaign workflows that optimize efficiency and performance.Overseeing cross-functional teams for content, social media, influencer marketing, and video production.Developing personalized engagement frameworks using predictive insights and marketing automation.Leading YouTube channel management and branded content strategies for BFSI, Retail, Healthcare, and Technology clients.Partnering with leadership to align client objectives with innovation, ROI, and measurable growth.I am passionate about bridging creativity with technology. My focus is to help brands adapt to the evolving marketing landscape while ensuring impact at scale.

Education

• Christ Church School

  ICSE

  1992 — 2004

• Wilson College - Mumbai

  Bachelor of Business Administration (B.B.A.), Marketing

  2006 — 2009

• Welingkar Institute of Management

  Post Graduation Diploma in Business Administration, Business Management

  2014 — 2015

Skills

• Marketing Communications
• Online Advertising
• Market Research
• SEO
• Smo
• Online Marketing
• Digital Marketing
• Advertising
• Marketing
• Event Management
• Digital Strategy
• Customer Service
• Social Media
• Management
• Social Media Marketing
• Marketing Strategy
• Event Planning