Andy Schonert
Director of Content and Communications @Octave
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WORK HISTORY
Director of Content and Communications @Octave
Austin, TX, US
Lead global communications for Octave, a $1.6B+ SaaS spinout from Hexagon AB, overseeing a team of 11 and a $2.5M budget. Built and unified five business units into a single enterprise communications function - laying the narrative foundation for the company\'s planned spinoff and Nasdaq listing. The resulting program outperformed all competitors in media share of voice and achieved a 13.4% average engagement rate across all social pages.•Architected and executed the Octave global brand launch, sequencing the new brand identity with a Visa Cash App Racing Bulls F1 team partnership to maximize market impact - generating media placements, 522M reach, and LinkedIn followers in 30 days with a 23.4% engagement rate.•Built and scaled a customer advocacy program that influenced $26.5M in closed/won opportunities in 2025, with 480 enrolled advocates completing more than activities, including case studies, video testimonials, speaking opportunities, and references.•Maintained positioning across key Gartner, IDC, and Forrester analyst reports while securing recognition in emerging product categories - elevating analyst relations from a briefing function to a strategic partnership that informs GTM strategy.•Advised executive leadership team on executive communications, social media strategy, and media positioning; built a research-driven thought leadership program that established executive credibility and drove early-stage pipeline awareness.•Designed and implemented the operational foundation for a newly independent public company, including communications workflows, press release governance, social media processes, and a full technology stack including media monitoring, social management, and employee advocacy platforms.
EDUCATION
Villanova University
BA, English
Texas McCombs School of Business
MS, Technology Commercialization
SKILLS
ABOUT ANDY SCHONERT
Communications executive with 20+ years of building the brands, teams, and campaigns that move complex organizations forward. I specialize in transforming corporate communications functions by establishing message discipline, integrating channels, and aligning stakeholders so companies can compete in high-stakes environments. My focus has always been on building brands that customers trust and organizations that can tell their story with credibility and impact. Currently leading global communications for Octave, a $1.6B+ SaaS spinoff from Hexagon AB, where I\'ve built Octave’s communications function – launching a new brand, positioning the company for its Nasdaq listing, and building the credibility to back up our new identity through media, analyst relations, thought leadership, and customer advocacy. Prior to Octave, I’ve spent years designing and leading high-stakes campaigns for energy and technology companies to educate and influence key stakeholders, from customers and communities to investors and policymakers. Includes managing strategic communications and public affairs campaigns to successfully build $3b+ in infrastructure projects, build new brands, and protect reputation through major crises.
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