Andy Rasico
Senior Marketing Operations Manager at ImageTrend | MarTech, Analytics, and Automation Expert
- Role
- Senior Marketing Operations Manager at ImageTrend
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Andy Rasico
I have a well-rounded background in many aspects of marketing, but I specialize in…
Experience
Senior Marketing Operations Manager
Apr 2025 — Present
I am responsible for leading, developing, implementing, and continuously optimizing the strategy, processes, and tools that drive data governance, analytics and effectiveness of our marketing initiatives. This includes creating and managing the roadmap for marketing operations, workflows and reporting, ensuring alignment across teams and deliver data-driven insights to improve efficiency, scalability, and performance for ROI and KPIs developed for the marketing team.ImageTrend provides industry-leading data analysis and deep intelligence to streamline operations, shape long-term strategies, and dramatically improve outcomes within emergency healthcare.
Education
University of Wisconsin-Parkside
General education
2004 — 2006
University of Wisconsin-Whitewater
Advertising Major, Marketing Minor, Advertising
2006 — 2009
Skills
- Training
- New Business Development
- Project Planning
- Electronics
- Operations Management
- Strategic Planning
- Product Management
- Purchasing
- Microsoft Office
- Sales
- Market Planning
- Copywriting
- Public Relations
- Organization
- Trade Shows
- Market Research
- Account Management
- Marketing
- Cross-Functional Team Leadership
- Management
- Team Building
- Marketing Strategy
- Social Media Marketing
- Manufacturing
- Product Development
- Event Planning
- Inventory Management
- Leadership
- Sales Management
- Business Development
- Lean Manufacturing
- Budgets
- Direct Mail
- Retail
- Product Marketing
- Contract Negotiation
- Start-Ups
- Direct Sales
- Advertising
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