Andy Qualls

About Andy Qualls

Experienced digital strategy leader with a proven track record of delivering results in web production, analytics, project management, and UI/UX design. Skilled in collaborating with senior leaders to implement cutting-edge digital solutions and optimize user experiences. Proficient in strategic planning and data-driven decision-making to drive significant outcomes. Currently serving as the Associate Director of Project Management & Data Strategy at The Pew Charitable Trusts, with a background spanning from Manager to Senior Manager in Digital Strategy. Seeking new challenges to further develop as a digital leader, particularly in analytics or broader digital strategy realms. Specialties: Project managementDigital & data strategyCreative directionUser experience design and information architectureContent development & strategyClient services

Experience

1. Associate Director, Project Management, Data Strategy and Production

   The Pew Charitable Trusts

   May 2024 — Present · Washington, DC, US

   Lead a multidisciplinary team of project managers, digital producers, data analysts, advertising strategists, and front-end developers. Provide strategic direction, oversee project execution, facilitate internal collaboration, and manage vendor relationships to deliver digital communications projects across various channels.Drive data analytics initiatives, encompassing collection, analysis, visualization, and automated reporting. Utilize user behavior metrics to drive website personalization and marketing strategies.Develop and manage measurement frameworks to align key performance indicators with communications, marketing, and advertising objectives.Create and execute digital strategic plans and budgets to achieve institutional goals, including website enhancements, Salesforce Marketing Cloud integration, data management, advertising campaigns, and website maintenance.Implement and manage a cloud-based project management platform, enhancing team efficiency and project oversight for a large communications team.Spearhead interactive data visualization strategies in collaboration with designers, developers, and internal stakeholders to enhance user engagement and insights.

Education

• Goucher College

  BA, International Intercultural Studies

  1997 — 2001

• American University

  MA, International Peace and Conflict Resolution

• Moses Brown

  High School Diploma

  1993 — 1997

• Goucher College

  Bachelor's degree, International Intercultural Studies

Skills

• Editing
• Web Project Management
• Creative Strategy
• Management
• Copywriting
• Online Communications
• Interactive Strategy
• Press Releases
• Digital Media
• Interactive Marketing
• Social Media
• Website Development
• Vendor Management
• Content Strategy
• Multimedia
• Marketing
• Strategic Communications
• User Experience Design
• Strategy
• Information Architecture
• Nonprofits
• Creative Direction
• New Media
• Project Management