Andy Parmann
Senior Social Media Manager, C.O.nxt + Jigsaw
- Role
- Social Media Marketer (Community, Content & Influencers) at Standard Process Inc
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Andy Parmann
Social media strategist with 10+ years of experience turning brands into digital…
Experience
Social Media Marketer (Community, Content & Influencers)
Dec 2019 — Present · Palmyra, WI, US
Developed and executed social content strategies, including video shoots, influencer collaborations, and product launches• Managed an agency partner for influencer campaigns, providing creative direction and ensuring alignment with brand goals• Oversaw two year-long sponsorships with adventurers who kayaked and rowed solo from San Francisco to Hawaii• Produced short-form videos for Reels, TikTok, and YouTube Shorts utilizing Adobe Premiere and CapCut• Applied data-driven optimization through monthly performance reporting in Sprout Social, Datorama, and Google Analytics• Managed agency partnerships for organic content creation and paid social advertising• Ensured compliance with brand and regulatory guidelines for all digital content• Managed daily engagement across Facebook, Instagram, Twitter, LinkedIn, and YouTube using Sprout Social
Education
Milwaukee Area Technical College
Associate Degree, Marketing Management
2009 — 2011
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