Andy McKeown
Director @Normans Musical Instruments
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WORK HISTORY
Director @Normans Musical Instruments
As Director, I oversee sales, marketing, customer service, warehousing, logistics, compliance, health & safety, staff wellness and training and purchasing, working closely with our MD on finance.AMAZON & MARKETPLACE LEADERSHIP– 20+ years operating across Amazon programs: supply chain, logistics compliance, advertising, merchandising, promotions, deal events, Brand Registry, IDQ, and PO management– Partnering with Amazon specialists globally to expand proprietary brands and improve international reachRETAIL PARTNERSHIPS & DROPSHIP– Category specialist for non-MI retailers (e.g, Argos, Currys, Tesco, Very), providing a complete, low-friction solution to add musical instruments– Systems integrations with major OMS/commerce platforms (Shopify, Linnworks, Virtualstock), enabling fast onboarding and reliable operationsCUSTOMER EXPERIENCE & STANDARDS– Authored the Normans Customer Promise, driving an easy, honest, “do it now” service ethos throughout the team– Built processes that reduce friction in procurement and aftersales for schools, hubs, and B2B partnersSUSTAINABILITY & CULTURE– Initiated ReTune (instrument recycling): instruments processed in the last 12 months, zero landfill pledge; donations to schools/bands, spares/repairs auctions, creative upcycling; surplus funds support sustainable projects– Carbon Literacy Facilitator (Trainer Level 1); led company-wide Carbon Literacy training (Bronze Carbon Literate Organisation)– Aligned to SME Climate Hub targets (½ by 2030, Net Zero by 2050) and partnered with Positive Planet, Earthly.org; supported CLT for Music Education Hubs and funded an EV chargerEDUCATION & COMMUNITY– Lifelong brass player; sustained focus on music education, supporting schools and hubs nationwide to get instruments where they make the biggest differenceEarlier roles at Normans included progressive responsibility across sales, operations, and account management prior to becoming Director in 2011.
EDUCATION
King Edward VI College Stourbridge
A Level, Maths, Physics, Music
University of Derby
BA (Hons), Business Studies
SKILLS
ABOUT ANDY MCKEOWN
Director at Normans Musical Instruments, lifelong brass player, and believer that music changes lives. I help retailers add musical instruments, globally and hassle-free, through dropship, Amazon, and international partnerships, with a strong focus on education and sustainability.Music education is close to my heart. As a musician, I’ve seen first-hand how learning an instrument transforms lives. I’m committed to supporting schools, education hubs, and businesses nationwide, ensuring Normans stands for quality, service, and support. My passion is helping more children experience the joy of making music.WHAT I’M KNOWN FOR• Amazon expertise: 20+ years hands-on with supply chain, logistics compliance, advertising, merchandising, promotions, deal events, Brand Registry, IDQ, and PO management, plus working with global Amazon partners to scale our footprint.• Retailer partnerships: Helping non-specialist retailers add musical instruments to their ranges via dropship and seamless integrations (eg. Shopify, Linnworks, Virtualstock).• Sustainability leadership: Certified Carbon Literacy Facilitator, founder of ReTune instruments recycled last year, zero landfill), and advocate for embedding climate action in business. Regular speaker at local events on sustainability in SMEs.• Reliable, do-it-now execution: Detail-oriented, highly organised, and committed, if I say I’ll do it, I will.WHAT I’M OPEN TOI’m not looking for a new role (I love what I do!), but I’m keen to connect with businesses (UK and global) where our MI specialism can help: dropship, marketplace expansion, FOB from our partner factories, or distribution for our in-house brands. I’m also open to light-touch SME support where my experience can help, time permitting.BEYOND WORKOutside work, I’m a proud dad of three, long-suffering West Brom fan, marathon runner, hockey player, and youth football coach. I believe in teamwork, kindness, and making a positive impact both on and off the field.Let’s connect if you share a passion for music, education, sustainability, or just want to swap marathon stories.
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