Andrew Mariella

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDREW MARIELLA

Results-driven leader offering expertise in spearheading end-to-end B2B, B2C, Government, & Public Health programs with strong customer-oriented focus. Strategic-minded manager, analyst & consultant with demonstrated success in leading and motivating cross functional teams to excel. Superior communicator experienced working with all levels inside and outside of the organization, building rapport, creating and delivering all types of presentations. Strategic Marketing, Development, and Execution Expertise include:• Integrated Marketing Campaigns that use digital and traditional marketing channels to build awareness and generate leads and involve sales teams throughout the customer\'s journey through the sales funnel• Digital Marketing - online advertising, email marketing, Google Analytics, e-commerce, blog, content marketing, account-based marketing (ABM), video marketing, social media (Facebook, Twitter, LinkedIn, YouTube, Google +), webinars, online training, corporate website• Traditional Marketing - print advertising, marketing communications, collateral, catalogs, software demos, brochures, product information sheets, sales, events, tradeshows, conferences, press releases, multimedia, sales support tools and processes• Product Management - new product launches, go to market strategies, sales scripts, positioning, pricing, PEARL gateway new product evaluation process, competitive analysis, product marketing management• Market Research - competitive benchmarking and positioning, customer and prospect development• Brand Development and ManagementPublic sector program manager with experience in federal, state, and local program development and delivery.Additional Specialties: Corporate Strategic Planning • Creative Problem Solving • Operations Management • Certified Project Management • Employee Development • Data Analysis • Training • Lead Generation & Scoring • Budgeting • MS Office Expert (Excel, Word, PowerPoint)