Andy Houghton
Commercial Partnerships @Person Centred Software Ltd
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WORK HISTORY
Commercial Partnerships @Person Centred Software Ltd
Guildford, GB
I lead the commercial partnerships function at PCS, building and scaling a structured, revenue-generating partner ecosystem across the UK care technology market.I design partnership strategy, commercial models and governance frameworks that align product integration, sales enablement and marketplace growth. My remit spans integrations (75+ partners), resellers, referral networks and service partners, with responsibility for contract negotiation, revenue share models, tiered partner programmes and performance scorecarding.Key achievements include- Architecting and launching the PCS One Partner Programme, transforming legacy arrangements into a tiered, monetised ecosystem- Designing the commercial model and roadmap for the launch of a Marketplace- Introducing structured partner governance, MI reporting and integration ownership standards- Negotiating reseller, OEM and revenue-share agreements across pharmacy, BI, co-sell, referral and consultancy partners- Driving cross-functional alignment across Sales, Product, Legal, Finance and Customer teams to unlock incremental ARR and enterprise growth.My focus is on building scalable ecosystems that generate new revenue streams, strengthen strategic positioning and deliver measurable value to customers.
EDUCATION
Falmouth University
Bachelor's degree, Journalism
ABOUT ANDY HOUGHTON
I’m a Strategic Partnerships and GTM Leader with over 10 years of experience across B2B SaaS, AI, and enterprise technology. My background combines direct sales, partner ecosystem strategy, and go-to-market execution — with a focus on driving pipeline, accelerating sales cycles, and delivering partner-led revenue growth.I’ve built and scaled partnership programs from the ground up, developed co-sell motions with industry leaders like Procore and Microsoft, and delivered over £10M in partner-influenced revenue. Most recently at Qflow, I launched a strategic partnership with Autodesk, activated new channel and consultancy partners, and built the onboarding and enablement framework that underpinned a scalable partner function.I take a “business within the business” approach to partnerships — aligning with sales, marketing, product, and customer success teams to drive measurable impact through GTM alignment, co-marketing, and joint pipeline development.Now stepping into my role at PCS as Partner Manager, I’m focused on expanding strategic relationships, strengthening ecosystem performance, and delivering sustainable growth through partner collaboration.Core competencies:Strategic partnerships, partner program development, B2B SaaS, co-sell enablement, partner onboarding, GTM planning, pipeline generation, channel partnerships, sales enablement, CRM (Salesforce, HubSpot), PRM tools, account mapping (Crossbeam), and revenue operations.
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