Andy Hudson
Managing Director @Maximise Pm Ltd
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WORK HISTORY
Managing Director @Maximise Pm Ltd
York, GB
Founded 15 years ago and incorporated in 2016, I established Maximise PM Ltd as a specialist supplier of scent marketing and fragrance testing materials. Drawing on more than 30 years’ experience in print and packaging, I lead the business’s strategy, innovation and client relationships. Today, Maximise supplies retailers and manufacturers in over 50 countries with UK-made fragrance tester blotters and sampling solutions. The business has successfully adapted to major market disruption—developing new direct-mail scent solutions and navigating global supply challenges—while maintaining a clear focus on quality, reliability and client service.
EDUCATION
York College, York UK
Dip CIM, Marketing
SKILLS
ABOUT ANDY HUDSON
With more than 30 years’ experience in print and packaging, I specialise in supplying niche printed packaging to two industries I know inside out: scent and music.I’m the Founder and Managing Director of Maximise Ltd and No.1 Record Sleeves – two businesses built on deep technical print knowledge, attention to detail, and a belief that specialist markets deserve specialist suppliers.Maximise Ltd | Global Scent & Fragrance SpecialistFounded in 2016, Maximise grew from my decades working in print and packaging for the beauty industry and my extensive network within the UK cosmetics and perfumery sector.Today, Maximise supplies scent blotter strips and fragrance sampling materials to manufacturers and retailers in more than 50 countries. Clients include Yardley of London, Penhaligon’s, Liz Earle, Elizabeth Arden, Weleda and Crabtree & Evelyn.Our products are manufactured in the UK using low-odour inks and FSC-accredited absorbent boards, with recycled materials available wherever possible.Navigating Change, Delivering SolutionsThe pandemic transformed how fragrance could be sold, so I led a rapid pivot—developing direct-mail scent solutions that helped brands recreate “try before you buy” experiences in customers’ homes.When global supply chains were disrupted following Russia’s invasion of Ukraine, I navigated further challenges through flexibility, trusted partnerships and clear communication—always focusing on practical solutions and reliable service.No.1 Record Sleeves | Print Expertise Meets Vinyl CultureNo.1 Record Sleeves grew naturally from Maximise—and from my lifelong involvement in music. A DJ, collector and co-founder of York’s SweatBox club nights, I’ve been immersed in vinyl culture for decades.Today the business supplies high-quality, UK-made record sleeves to artists, labels and retailers who care about how their music is protected and presented.Recognition• Winner – Business Desk International Trade Award (2020)• Finalist – Exporter of the Year, York Press Business Awards (2019)What clients say“Andy is an expert on all things print… dedicated to pleasing the client.”“Solid, reliable, diligent and creative.”“Easy to work with, enthusiastic and always looking to add value.”“Superb service, regular updates and a fabulous end product.”(See the Recommendations section for full testimonials.)Let’s connectI’m passionate about what I do and always keen to collaborate with people who value quality, creativity and smart problem-solving. Feel free to message me to discuss your project.
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