Andy Gradel
- Role
- Director, Digital Marketing (Health Division) at Wolters Kluwer Health
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Andy Gradel
Seasoned digital marketing and technology expert with a proven ability to drive…
Experience
Director, Digital Marketing (Health Division)
Jan 2019 — Present
Oversight of divisional digital marketing strategy for $5.5B global organization. • Led planning and implementation of divisional web migration encompassing 60+ health solutions to a single enterprise web platform. • Oversight of divisional marketing technology road map and martech spine. • Advisor to global business units on organic and paid digital marketing initiatives. • Optimization of visitor journeys and engagement metrics to achieve business, marketing and technology goals. • Development of targeted content to create cross-sell opportunities for B2B portfolio. • Alignment and optimization of lead management, KPIs and end-to-end mROI reporting. Key performance indicators (FY19 through FY22): • Company-best divisional scores for annual digital sales and marketing maturity evaluation from Accenture four years in-a-row • 47% YoY increase in international organic traffic for targeted regions (FY \'21 vs FY \'22) • 250% YoY increase in organic traffic to centralized, divisional pages targeting key buyer personas and segments (FY \'21 vs FY \'22)
Education
Rowan University
BA, Communication (Radio/TV/Film)
1993 — 1998
Skills
- Newsletters
- Drupal
- Digital Marketing
- Search Engine Optimization (SEO)
- Marketing
- Sem
- Epic Mychart Patient Portal
- Online Advertising
- Marketing Strategy
- Usability
- Content Management
- Google Adwords
- Photoshop
- Ppc
- Web Content Management
- Email Marketing
- Web Development
- Social Media Marketing
- Web Analytics
- Website Development
- Google Analytics
- Information Architecture
- Web Marketing
- Wordpress Design
- Marketing Communications
- Html
- Analytics
- Marketing Automation
- Content Management Systems (Cms)
- User Experience
- SEO
- Multimedia Projects
- Social Media
- Digital Strategy
- Content Strategy
- Multimedia
- Cms
- Integrated Marketing
- Search Engine Marketing (Sem)
- Wordpress
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