Andy Goram
Owner & Lead Consultant @Bizjuicer
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WORK HISTORY
Owner & Lead Consultant @Bizjuicer
Northampton, GB
I\'m Andy Goram, and I make businesses stickier from the inside out.A stickier business is a place where the people thrive and love to work, and where more customers stay with you and recommend you to others, because they love what you do and why you do it.I help organisations create sustainable, competitive advantage through their people, and improve their ability to attract and retain great talent and drive discretionary effort, at the same time.I\'m a huge champion for a more human style of leadership. Today this is what\'s needed to help more employees be the best version of themselves at work, every day. And I bring a marketing and brand lens to culture change and employee engagement, which is traditionally an HR thing. As a marketer and brand guy, I learnt the key to successful behaviour change was understanding the needs and motivations of customers. It’s no different with your employees.By finding the connections between what drives the business and the people within it, and supporting and equipping the managers and leaders to consistently engage, great, enabling cultures emerge and bring with them amazing results.I\'ve been fortunate enough to work with some great organisations on their culture and engagement related projects. Each one has been different in its design and application, because this is not one-size-fits-all stuff. And that\'s what I love about it.I\'ve developed my 7 Steps To Stickiness, as a way of helping organisations create the culture they need to deliver that sustainable, competitive advantage and success. Help is just a call away.I\'m also the host of the Sticky From The Inside Podcast, where I talk to experts from around the globe on topics such as employee engagement, retention, culture change and leadership. You can listen here https://tinyurl.com/2p9uay96To start releasing your good stuff, email me at a•••@bizjuicer.com, or call on 07•••••••81.
EDUCATION
University of Brighton
International Hospitality Management BA Hons (2:1), International Hospitality and Leisure Management, Marketing and Business Studies
ABOUT ANDY GORAM
Unlock a sustainable competitive advantage from your unique culture, as you grow - visit to find out more.Hi! My name is Andy, and I love to help growing SMEs improve employee retention, attraction, productivity and engagement, or as I like to say, make them stickier businesses. 🧲My purpose in life is to help people have more fulfilling work lives, so I\'m very active in the areas of employee engagement and workplace culture. So outside of helping clients I\'m also: A volunteer for Engage For Success. The UK\'s leading voice on employee engagement The co-host of the long-running Engage For Success Radio show The host of the popular Sticky From The Inside Podcast, speaking to experts from around the globe on this stuff. How Can I Help You? I help create sustainable competitive advantage for growing businesses, by uncovering, articulating and connecting their purpose, vision and values to their people.I bring a marketing and brand lens to culture change and employee engagement, which is traditionally an HR thing.But both Marketing and HR are in the attraction, retention and growth game. They just have different target markets. They really should work more closely together.As a marketer and brand guy, the key to successful behaviour change was understanding the needs and motivations of customers. It’s no different with your employees.By finding the connections between what drives the business and the people within it, great, enabling cultures emerge and with it amazing results.If this makes sense to you, looks interesting but you\'re not sure where to start, head on over to the page below, leave your details and we can schedule a time to chat about your opportunity. Head over to to find out more.
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