Andy Felicitas

About Andy Felicitas

Commercial Analytics and Data Strategy leader with 8+ years of experience driving revenue growth, pricing optimization, and enterprise analytics transformation across a multi-brand dental consumables portfolio. I specialize in translating complex data into strategic decisions that influence executive leadership across Sales, Marketing, Finance, and Operations. My work has directly contributed to margin expansion, improved customer retention, and scalable analytics capabilities. Key areas of focus: • Commercial Analytics & Growth Strategy • Pricing Strategy & Revenue Optimization • Executive Decision Support & KPI Frameworks • Advanced Analytics (ML, Segmentation, CLV) • Building and Scaling High Performing Teams Recent impact: • Delivered margin improvement through pricing analytics innovation • Stabilized decline of high-value customers using ML-driven segmentation • Led enterprise commercial initiatives across Sales, Finance, and Marketing • Led, mentored and developed high performing analytics team I’m passionate about building analytics organizations that go beyond reporting driving measurable business outcomes and shaping commercial strategy.

Experience

1. Senior Manager, Commercial Insights & Analytics

   Kerr Dental

   Feb 2024 — Present · Brea, CA, US

   Lead the North America Commercial Analytics function supporting a multi-brand consumables business, partnering with executive leadership to drive pricing strategy, revenue growth, and data driven decision making.• Serve as strategic advisor to GM, CFO and VP of Sales, influencing commercial strategy and performance planning• Own enterprise analytics roadmap across Sales, Marketing, Finance, and Channel organizations• Delivered margin improvement through development of advanced pricing analytics framework• Designed ML-based customer segmentation (CLV) models, stabilizing decline of high-value customers• Directed cross-functional commercial initiatives (pricing, GTM, forecasting), improving execution speed and alignment• Built and developed analytics capabilities enabling scalable insights and automation

Education

• University of California, Irvine Division of Continuing Education

  Certificate, Data Analytics, Data Science and Analytics

  2017 — 2018

• UC Irvine

  Bachelor's degree, Economics

Skills

• Gitlab
• Machine Learning
• Rstudio
• Html5
• Pandas
• D3
• Social Media
• Numpy
• Leadership
• Twitter Api
• Music Production
• Data Analytics
• Marketing
• Strategic Financial Planning
• Business Analysis
• Css
• Financial Planning
• Public Speaking
• Cascading Style Sheets (Css)
• Matplotlib
• Entertainment
• Tweepy
• Customer Service
• Mysql
• Web Scraping
• Javascript
• Business Intelligence
• Finance
• Jupyter Notebook
• Python
• Leaflet
• Bootstrap
• Event Planning
• Fixed Annuities
• Api
• Github
• Pivot Tables
• Strategic Planning
• Flask
• Marketing Strategy