Andy Shane

About Andy Shane

With more than 25 years of experience in public relations, marketing, and corporate communications, I am a storyteller with a purpose. I help companies create, develop, and deliver compelling messages, campaigns, and content that establish them as thought leaders and build, grow, and protect their brand, product, or service.As a Media + Influencer Lead at Big Valley Marketing, I leverage my skills and expertise in new media, marketing communications, and strategic public relations planning to generate awareness, engagement, and loyalty for our clients in the cybersecurity and mobile security industry. I have increased year-over-year coverage, engagement, and frequency for our clients through media, social, and blogging strategies, securing coverage in top-tier media outlets and influencers. I also provide leadership, integrity, authenticity, substance, empathy, perspective, measurable results, and humor to my team and our projects.

Experience

1. Media Influencer Lead

   Big Valley Marketing

   Jun 2021 — Present · Dallas-Fort Worth, TX, US

Education

• Lehigh University

  Bachelor's degree, Journalism; Public Relations

  1985 — 1989

Skills

• Blogging
• Advertising
• Strategic Communications
• Social Media Strategist
• Key Message Development
• Public Relations
• Internal Communications
• Story Pitching
• Media Relations
• Thought Leadership
• Press Releases
• New Media
• Reputation Management
• B2b
• Direct Marketing
• Strategic Communications Counsel
• Social Media
• Mobile Marketing
• Strategy
• Pitching Media
• Marketing
• Spokesperson
• Corporate Communications
• Message Development
• Leadership
• Crisis Communications
• Sponsorship
• Public Affairs
• Communication Training
• Social Media Marketing
• Marketing Communications
• Facebook
• Publicity
• B2b Marketing