Andrew Cowell

About Andrew Cowell

Specializing in customer acquisition and retention for B2B and CPG product manufacturers, I generate revenue by optimizing the customer experience. AREAS OF MASTERY- Decipher customer requirements and turn them into succinct actions that operations and business development teams can utilize- Create training modules to coach and motivate client facing teams on products, services and best practices- Evaluate sales and customer service processes for efficacy and develop concise, clear, transparent structures with metric based accountability- Making customers feel good about selecting the company as a vendor. SELECT PROFESSIONAL ACCOMPLISHMENTS:– SALES LEADERSHIPBuilt sales channels by partnering and marketing within industry associations, recruiting sales representatives, and utilizing distributor and dealer networks. Developed management tool to track and evaluate performance of channel. Created product knowledge modules to train associates and serve as reference documents for staff.– PROCESS IMPROVEMENT Created transparent, adoptable processes that improved reporting structures for sales and customer service to provide an accurate accounting of achievement. This included the implementation of a new CRM system and retooling product development meetings to ensure projects advanced to meet customers deliverables. These processes dovetailed with engineering and operations KPI’s set by and reported to management during strategic deployment meetings. – DATA-DRIVEN DECISION MAKINGUtilizing target customer data, transformed product sales approach to solution-based selling. Presented data internally to justify production and marketing process changes to allow the organization to quantify the value of strategic shift. Results included increased brand recognition, differentiation in market and growth of 70% in three years. Are you interested in creating an effective organization that provides impeccable service and value to your target market? I am available to discuss your businesses strategy and am looking to partner with an organization that has a great team environment along with the willingness to do the hard work that will lead to impactful change. I am targeting Sales Leadership and Business Development roles within B2B, CPG organizations. I can be reached at 86••••••09 or a•••••••@gmail.com.

Experience

1. Executive Director of Sales

   Dekko

   Jan 2025 — Present

   Leading the Dekko sales organization, driving revenue growth for LED lighting, power delivery solutions (Studio, ECA, Furnlite), and engineered assemblies divisions.

Education

• Elon University

  B.S., Business Administration, Marketing Concentration, Philosophy Minor

• University of Hartford

  MBA, Masters of Business Administration

Skills

• Sales Presentations
• Program Management
• Trade Shows
• Business Strategy
• Solution Selling
• Consumer Products
• Market Planning
• Direct Sales
• P&L Management
• Sales Management
• Marketing
• Management
• Process Improvement
• Key Account Development
• Product Launch
• Marketing Management
• Market Analysis
• Sales
• Sales Operations
• Pricing Strategy
• International Sales
• Sales Process