Andy Cataldo
- Role
- Vice President of Analytics at VaynerMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andy Cataldo
I am a senior analytics leader with extensive experience in measurement and insights…
Experience
Vice President of Analytics
Oct 2019 — Present
Sold in 100% increase in Analytics work for agency’s top media client ($115MM annual spend in consumer packaged goods vertical), and increased size of my team 2x to support additional deliverables • Conducted & presented analysis to client covering the impact of marketplace dynamics, budget shifts and portfolio optimizations to the annual ROI from their Media Mix Model • Provided thought leadership during the pandemic to shift client’s buying approach to focus on planned impressions versus spend, to take advantage of falling media costs, realizing savings of $5.1 MM in working media • Established a statistical methodology to report weekly results to client senior leadership on YouTube and Google Display conversion rate at Target as part of a Google Ads Data Hub alpha • Coordinated with analytical leads at Facebook & Nielsen to design market split test methodology to understand ROI impact of media tests over buying strategy and creative quality • Managed relationship with leadership at Tracer, an AdTech data aggregation platform relied upon by VaynerMedia for client reporting, by advocating for agency reporting needs and providing feedback on product roadmap • Led the agency’s Brand Safety Center of Excellence, spearheading development of native platform playbooks and points of view on developing brand safety, suitability and privacy issues in the digital space • Developed roadmap for the agency’s analytics practice to aid the achievement of broader agency strategic goals
Education
Louisiana State University
Bachelor's Degree, B.S. in Information System and Decision Sciences
NYU School of Professional Studies
Digital Marketing Analytics
2015 — 2015
The Johns Hopkins University
Data Science Specialization
2016
Skills
- Data Analysis
- Euromonitor
- Project Management
- Finance
- Merchandising
- Strategy
- Google Analytics
- Access
- Analytics
- Financial Analysis
- Qlikview
- Visio
- Business Intelligence
- Sql
- Mintel
- Marketing
- Business Analytics
- Market Research
- Microsoft Excel
- R
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