Andy King
Cofounder | Creative Director
- Role
- Cofounder Creative Director at Inward Point
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Cofounder Creative Director
Aug 2013 — Present · New York, NY, US
Inward Point is an experiential marketing company that reimagines events through social and environmental innovation – and the data to measure that impact. We work with Fortune 500s, startups, non-profits, and individuals to create events and live experiences that tell their story. We are designers who offer services from overall strategy to the design, management, production, and message of your experiential marketing. We believe the event industry is broken. Audiences today identify more personally with their favorite brands and causes. They say their choices tell you something about who they are, their values, and what they believe. They understand it’s no longer okay to be an oil baron by day and a philanthropist by night. Most brands get this – but their experiential marketing undermines all of it. We solve this problem. Our experiential marketing is smart on things like environmental innovation, social impact, carbon reduction, community empowerment, strategic message, transparency, and honesty. We also believe in the power of data. We measure the environmental and social impact of our work – from waste diversion rates to pounds of carbon, water consumption, and the impact of our progressive hiring or procurement. Our data is bite-sizeable and socially-sharable, giving our clients story greater depth, audience connectivity, and the stories to inspire.
Skills
- Food
- Event Management
- Marketing
- Hotels
- Social Media Marketing
- Customer Satisfaction
- Fundraising
- Marketing Strategy
- Fashion
- Trade Shows
- Social Media
- Parties
- Residential Homes
- Restaurants
- Event Planning
- Management
- Microsoft Office
- Sales
- Customer Service
- Online Advertising
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