Andy Aird-Bombo

About Andy Aird-Bombo

Strategic and results-driven leader with 18+ years of experience driving digital…

Experience

1. Marketing Specialist

   CYLNDR Studios

   Jul 2024 — Present · NY, US

   Campaign & Brand Support;Partner with Strategy and Creative to operationalize tactical ideas. Ensure alignment with omnichannel best practices and elevate user experience. Highlight financial associations: ROI forecasting, cost-benefit analysis, and conversion tracking.Scoping & Workflow Governance;Translate campaign briefs into clear project scopes, deliverables, and milestone plans. Author and maintain process documentation and SOPs aligned to workflow. Manage timelines, dependencies, and escalation points across project lifecycles.Automation Management;Operate platform environments like Salesforce, Vault, and CRM automation. Build campaign assets, segmentation logic, lead flows, and scoring models. Ensure compliance with Medical‑Legal‑Regulatory reviews.Provide technical support;Continuously refine processes to enhance efficiency, and ensure governance integrity.Ecosystem Maintenance;Oversee intake requests, form usage, QA compliance, and inquiries. Develop and maintain standardized ecosystem templates aligned.Technology Research;Lead initiatives evaluating new platforms or integrations. Conduct feasibility studies, stakeholder interviews, risk assessments, and prototype testing.Omnichannel Strategy;Map customer journeys, incorporating personalization and segmentation logic. Coordinate pilot tests, capture feedback. Measure and optimize pilots.User Experience Research;Plan and facilitate UX research: interviews, user insights, persona and journey mapping, prototyping, and usability testing.Strategy Alignment;Cascade marketing strategy into operational objectives and KPI frameworks. Build campaign and funnel performance dashboards.Analytics & Reporting;Monitor campaign performance—engagement, conversions, ROI attribution.Build regular performance reports and dashboards.Cross‑Functional Collaboration;Liaise with Creative, Strategy, Compliance, and Client teams to align on delivery and quality standards.

Education

• Bacon's College

  A Level, Mathematics, Physics, French, Performing Arts

  1994 — 1996

• Middlesex University

  Bachelor of Engineering (BEng), Electronics Engineering

  1996 — 2000

• Technocite, Belgium

  Certification, Web Designer

  2011 — 2012

• Technofuturtic

  Certification, Web Project Manager

  2012 — 2013

Skills

• Html 5
• Css
• Cms
• Scrum
• After Effects
• Motion Graphics
• Ms Project
• Mysql
• Css3
• Joomla
• Final Cut Pro
• Erp
• Prince2