Andy Bissonette

About Andy Bissonette

I fix marketing departments that aren\'t working.Over 15 years, I\'ve walked into companies during their hardest phases (post-acquisition, mid-scale, leadership transition) and rebuilt the marketing function from the inside out. Clear positioning, better team structure, tighter spend, and campaigns that actually move pipeline and revenue.The common thread: I make marketing responsible for actual revenue numbers. I’m as focused on CAC, payback period, and close rates as I am on brand and creative, and I’ve managed both at the same time across a $250M dual-brand B2B SaaS integration.What I\'ve done recently:→ At Glover U, broke three company records in six months, grew the coaching client base 21% and flagship event registrations 12.5%.→ At Liquid Web, managed a $3.8M digital budget across two brands during a major integration. Cut CAC 22%, grew digital MRR 31%, increased qualified leads 400%.→ Through Momentiim, advised 5 high-growth B2B firms on positioning and GTM, averaging 35% revenue lift from clearer ICP and value prop.I’ve also started building AI-assisted, automated workflows into how my teams operate day-to-day using Make, HubSpot, and Salesforce—speeding up reporting and campaign production so marketers can spend more time on strategy and experimentation.Before all of this, I produced national ad campaigns for Zynga, Klondike, and Florida Orange Juice. The creative background isn\'t a footnote; it’s why I think about brand, story, and demand generation differently than most growth-focused marketers.If your marketing function is underperforming, stuck in a transition, or just needs someone to come in, rebuild, and make it work, that’s what I do.

Experience

1. Head of Marketing

   Glover U

   Sep 2025 — Present · Birmingham, MI, US

   Set three company records in six months: grew 1:1 coaching clients 21% and increased flagship Summit registrations 12.5%, including a 48.1% increase in leadership event registrations.Restructured the marketing department — separated creative production from campaign management — so marketers could focus on strategy and planning.Implemented automation workflows using Make and HubSpot that cut production-to-launch timelines by 40%, so the team could spend time on strategy instead of production.Improved funnel conversion from 4% to 13% through iterative offer testing and creative sequencing from registration through close.

Education

• Eastern Michigan University

  Telecommunications and Film

Skills

• Marketing
• Online Marketing
• Social Media Marketing
• SEO
• Digital Marketing
• Ppc
• Strategic Planning
• Mobile Marketing
• Sem
• Public Relations
• Entrepreneurship
• Consulting
• Web Development
• Mobile Applications
• Google Adwords
• Strategic Marketing Consultancy
• Direct Marketing
• Leadership
• Customer Service
• Event Planning
• Management
• Marketing Strategy
• Online Advertising
• B2b Marketing
• Digital Media
• Advertising
• Marketing Communications
• Integrated Marketing
• Social Media
• Digital Strategy
• Brand Development
• Lead Generation
• Brand Management
• Creative Direction
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)
• Market Research