Andy Ballow
Media and Marketing Strategist | MBA Candidate | Bridging Consumer Insights, Brand Strategy & Data-Driven Growth
- Role
- Media Supervisor at Nissan United
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Media Supervisor
Oct 2023 — Present · Chicago, IL, US
Execute and optimize $77 million Nissan Midwest advertising budget across broadcast media, online video, paid search, paid social and third-party auto sites for 58 demographic markets• Analyze Midwest Tableau dashboard while referencing Tier 1, Tier 2, and Tier 3 advertising tactics and incentives to attribute changes in website visits and key buying actions and present insights to Nissan Client during monthly meetings• Instill confidence in digital media strategy and tactics by collaborating with Nissan United Digital Activation team to answer all Nissan Midwest client digital media inquiries• Manage client deliverable and media team projects through consistent communication with internal Omnicom teams including Nissan National, Data and Analytics, and Media Operations• Partner with Billing and Finance team to ensure broadcast and digital media spend is accurately reflected when billed to Nissan client• Onboard and teach new team members group processes, media planning and buying software, and Nissan Tier 2 Tableau dashboard
Skills
- Public Speaking
- Premiere
- Writing
- Script Coverage
- Film
- Microsoft Word
- Editing
- Powerpoint
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