Andy Arshad
Mobile Channel Marketing & Strategy Manager @Google
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WORK HISTORY
Mobile Channel Marketing & Strategy Manager @Google
Served as a core member (Representing Marvel Marketers) of the YouTube marketing team at Google, executing mobile marketing tactics aimed at video creators.\\\\n- Developed persuasive summaries & detailed proposals for executive management to procure a budget to implement a first ever YouTube mobile channel strategy to market to Gen Z “YouTube Shorts” creators.\\\\n- Effectively provided efficient oversight of agency resources to execute a new SMS/Text & App Push Notification initiative to reach geographically & demographically targeted audiences on-time & with desired results on mobile.\\\\n- Performed extensive research & face-to-face interviewing sessions to effectively gather comprehensive data & details on Gen Z population demographics to tailor marketing messaging & campaign creative.\\\\n- Analyzed historical web & mobile channel data to orchestrate a cohesive & effective marketing strategy on YouTube’s Studio website & app to deliver promotional/operational messaging to premier (YouTube’s Top Tier) content creators.\\\\n- Lead innovation in facilitating new ideas & recognizing communication opportunities for marketing to the Gen Z population via the mobile channel to increase retention & reduce attrition.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
The University of Texas at San Antonio
Bachelor's Degree, Finance, General
SKILLS
ABOUT ANDY ARSHAD
Digital Brand Marketing executive with visionary thought-leadership, industry first…
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