Andy Alden Dipdm
Director B2b & Merchant Partnership Marketing, Europe @Mastercard
Signup · Get unlimited contacts
WORK HISTORY
Director B2b & Merchant Partnership Marketing, Europe @Mastercard
London, GB
Lead pan‑European B2B and merchant marketing across key segments, owning the regional merchant offers programme and portfolio optimisation strategy to drive commercial outcomes, usage, and spend. Operate through multi‑market matrix leadership, partnering with senior stakeholders across Sales, Product, Digital Partnerships, and Merchant Development. Oversee end‑to‑end execution of regional programmes to ensure effective commercialisation and measurable impact.Achievements: Increased merchant spend on the regional offers programme by 321%(€14m → €45m) and transaction volumes by 169%. Delivered +$37.9m average GDV uplift per issuer campaign. Portfolio Optimisation programme generated $5.7bn in additional purchase volume and $6.2m in core net revenue in 2024. Led ESG‑aligned merchant activity resulting in 18,690 trees planted via the Priceless Planet Coalition. Delivered regional training on Travel Proposition & Differentiation to European Sales teams. Led a pan‑European workshop with Worldline to strengthen joint commercial and marketing strategy. Mentor colleagues across the region.
EDUCATION
Kingston University
IDM Diploma in Direct Marketing
SKILLS
ABOUT ANDY ALDEN DIPDM
Commercial and portfolio‑focused marketing leader with deep expertise across financial services, payments, and digital commerce. I specialise in shaping category narrative, driving multi‑market commercial outcomes, and leading high‑impact programmes across complex matrix environments.I bring a balance of strategic clarity and hands‑on execution — commercialising propositions, scaling capability, and delivering measurable revenue, usage, and engagement growth. My work spans B2B, merchant, and partnership marketing, including ownership of Mastercard’s regional merchant offers portfolio and portfolio optimisation strategy.With over 30 years’ experience across B2B, B2C, and B2B2C environments I combine enterprise‑level rigour with scale‑up agility. I thrive in roles that require influence, cross‑functional leadership, and a focus on commercial outcomes.Always open to connecting across payments, FS, fintech, and digital commerce.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.