Andy Walch
Brand Specialist the Macallan @Suntory Global Spirits
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WORK HISTORY
Brand Specialist the Macallan @Suntory Global Spirits
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Key Responsibilities- Deliver tailored, high-impact education on The Macallan to key trade accounts, enhancing brand knowledge and fostering strong brand advocacy- Build and maintain strategic partnerships with key accounts by ensuring premium visibility, distribution, and product display, aligned with brand guidelines- Collaborate with key stakeholders to identify opportunities for brand visibility in Germany- Recruit new consumers by creating engaging sampling, educational, and experiential opportunities in partnership with influential accounts, luxury brands, and local tastemakers- Work closely with local commercial teams to identify and execute brand-building initiatives that support The Macallan’s long-term strategy.Key Achievements- Successfully represented The Macallan at The Cocktail X Festival in Munich, with 1,500+ cocktails served in one outlet and multiple guest shifts featuring The Macallan drinks- Delivered a Macallan Masterclass at Ritz Carlton Berlin. Sold-out guest shift event, demonstrating strong brand demand- Hosted multiple Masterclasses, connecting with influential industry professionals and potential future buyers for The Macallan- Established relationship with Guide Michelin for a potential future collaboration.
EDUCATION
WIFI Landeck
F&B Managment
AKAD Zürich
Leadership
Hotelfachschule Bludenz
Hotelfachmann
Barfachschule Rostock
IHK Barmixer
SKILLS
ABOUT ANDY WALCH
10+ years of experience in the hospitality and beverage industry - Strong planning skills, developing and conducting trainings - Ability to build strong, meaningful relationships with cross functional teams within the business - Exact, insistent and precise working style
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