Andy Telatnik

Director of Retail Marketing & Global Innovation Leader @Bona

Part of the global marketing group. Responsible for overall marketing strategy, and the development and execution of the marketing and advertising plans for the consumer portfolio of products sold in most retail locations throughout the US and Canada. Lead consumer and market research to identify new product and channel opportunities. Leader within the organization tasked with driving global innovation and local business plan execution. Two direct reports.\\\\n\\\\n• Manage $10MM+ marketing budget and execute programs to drive awareness, trial, and increased household penetration of our consumer products line. Lead the commercialization/go-to-market strategy of new products which has resulted in 80% of yearly revenue coming from products less than five years old.\\\\n\\\\n• Execute consumer research, market analysis, and macro trend reviews to assist in the conceptualization and development of new products, and refinement of the portfolio strategy. Overall growth of +40% experienced since 2018 within the business unit.\\\\n\\\\n• Lead the global innovation group focused on longer-term, transformational ideas to change how people clean and to enhance the sustainability of our products. Team includes cross-functional and global representation from R&D, marketing, product management, and sales.\\\\n\\\\n• Direct the North American Retail Business Unit leadership team, consisting of cross-functional directors responsible for developing and executing our business plans and strategies. Have improved cross-functional communication, transparency, and decision-making.\\\\n\\\\n• Lead the improvement of our global new product development process to enhance the clarity, efficiency, and transparency of the development and commercialization of new products.\\\\n\\\\n• Develop national promotional plan to support existing and new product strategies, and assist sales and ecommerce teams in retailer-specific promotional programs.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n