Andy Shapiro
Brand. Product. Retail. Strategic Solutions.
- Role
- Contract Design Strategist at Hornall Anderson
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andy Shapiro
It all starts with the consumer and how to engage them on a meaningful level. Brand…
Experience
Contract Design Strategist
Nov 2013 — Present · Seattle, WA, US
Bring compelling insights, brand strategy and design solutions to global clients.Develop brand and design strategies as the foundation for creative executions.Author thought leadership for the agency pertaining to consumer experience, customer journey and retail execution.
Education
Michigan State University
BA, Marketing & Advertising
1985 — 2000
School of the Art Institute of Chicago
BFA, Design
1990 — 1993
University of Illinois Chicago
MBA, Entrepreneurial Studies
1997 — 2000
Skills
- Trend Analysis
- Strategic Design
- User-Centered Design
- Industrial Design
- Brand Architecture
- Design Strategy
- Brand Development
- Strategic Thinking
- Product Development
- Integrated Marketing
- Brand Developement
- Experience Design
- Market Opportunities
- Qualitative Research
- Interaction Design
- Concept Generation
- Marketing Research
- Service Design
- Innovation
- Portfolio Management
- Strategy
- Creative Direction
- Design Thinking
- Brand Strategy
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Design Research
- Entrepreneurship
- Corporate Branding
- Ethnography
- Product Management
- Design Management
- Product Innovation
- Advertising
- Portfolio Strategy
- Branding & Identity
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