Andy Penkalski
Digital Marketing Expert @ Bader Rutter. Get ROI or Die Trying.
- Role
- Associate Director, Marketing Automation at Bader Rutter
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Andy Penkalski
Self improvement can be achieved but not with a quick fix. It\'s a long, arduous journey of personal and spiritual discovery.”– Lisa Simpson
Experience
Associate Director, Marketing Automation
Sep 2024 — Present
Manages Marketing Automation team, which provides strategic and tactical services for several Fortune 500 companies. Oversees implementation and performance analysis of automated digital experiences, email campaigns, ABM campaigns and SMS campaigns. Relentlessly focused on ROI, which often exceeds 800% of client investment. Attributable revenue growth often exceeds seven figures. Campaign awards won include the Global ACE Awards (2023), the Elevation Awards (2024) and the Vetty Awards (2023). Essential contributor to new business planning. Strategic consultation contributes to $1-3 million new agency revenue annually.
Education
University of Minnesota
B.A., Journalism
2007 — 2011
Skills
- News Writing
- Css
- Indesign
- Search Engine Optimization (SEO)
- Sitecore
- Social Media Marketing
- Music Journalism
- Video Production
- SEO Optimization
- Creative Writing
- Marketo
- Digital Marketing
- Editing
- Copywriting
- Constant Contact
- Social Media
- Marketing Communications
- Illustrator
- Marketing
- Copy Editing
- SEO
- Music Publicity
- Proofreading
- Video Editing
- Premiere
- Social Media Blogging
- Html
- Research
- After Effects
- Photoshop
- Editorial
- Tumblr
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