Andy Obrien

WORK HISTORY

SKILLS

ABOUT ANDY OBRIEN

I am a highly experienced data,tech and CRM specialist across major agencies including RAPP, DDB, Merkle and more recently MBA/STACK - with specialist expertise in automotive, finance and retail. In recent years I have led the connected data charge with my clients giving them a competitive advantage by creating a culture that brings data talent, tools, and decision making together. Providing them with the control to drive their own marketing data destinies and deliver better results. My varied background traversing Customer Experience, Technology, Media and Creative, plays into many clients wanting a channel-agnostic, customer-centric approach to their insight, CRM, digital activity and measurement.I have a strong business and creative acumen, coupled with excellent interpersonal skills and pride myself on getting the best from Clients and colleagues, as well as growing members of my team to their full potential. Possessing a keen sense of humour, I am very personable and able to identify with people on all levels. I am creative, resourceful and thorough in my approach and am therefore able to provide strong recommendations and marketing solutions for my clients.If you’re seeking a results driven data consultant to shape, commercialise, inspire and future proof your business, my experience in successfully running and developing some of the largest data driven accounts in the UK and delivering results for both clients and agencies my experience will prove invaluable. KEY SKILLS:• Client & agency side experience and working with international markets • Management of large clients, budgets and sales growth• Customer insights, Data Planning and Segmentation• Model – Control and testing development • Business intelligence and dashboard development • Effective resources management across internal, external and non-owned resources • Presenting data/marketing /business strategies in a compelling and comprehensive way • Developing and maintaining highly motivated and skilled teams of agency professionals• Coaching and mentoring within the agency team, for clients and external business colleagues• Excellent communication skills, flexibility and a high degree of professionalism